·13 min read
Build the web app like an appliance
Offline-first PWA architecture that plans for the network vanishing, not just slowing: caching, cache warming and sync patterns that make a web app feel native.
Notes from the build. Page 3.
Practical guides, researched explainers, and decisions from real builds. Start with a problem you recognise. Leave with something you can use.
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·10 min read
Design systems that earn their keep
A design system isn't a Figma flex. It's how you ship faster and look like one company instead of five. How I build ones that pay for themselves.
·9 min read
React Server Components, explained like a kitchen
Server Components confuse people because the mental model is missing. Here's the kitchen picture that makes the split click, and the rules that keep it clean.
·10 min read
Branding for people who hate branding
You don't need a 40-page brand book. You need to look like the company you're becoming. The founder's version of branding that actually moves numbers.
·10 min read
Traffic that turns into pipeline
Impressions feel great and pay nothing. How I think about growth for founders, where the only number that counts is revenue you can trace to the work.