·4 min read
Build for the buyer, not just the user
Most software gets designed for the person clicking the buttons. The person signing the cheque is watching a different scoreboard. Here's how to build for both.
Tagged Product
3 posts
·7 min read
AI that ships, not AI that demos
Every founder wants AI in the product. Most AI features are demos that die in a sprint. Here's how I build the kind that survives contact with real users.
·6 min read
Design systems that earn their keep
A design system isn't a Figma flex. It's how you ship faster and look like one company instead of five. Here's how I build ones that pay for themselves.